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A/B Testing Tools A/B Testing Tools
A/B testing or split testing is comparing two versions of a web page to see which one performs better. You compare two web pages... A/B Testing Tools
A/B testing or split testing is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants A and B to similar visitors at the same time. The one that gives a better conversion rate wins. This is done so you don’t have to rely on your gut feeling, but can enhance the effectiveness of campaigns structured test analytical and based on quantifiable data.
With A / B testing, one can also develop an understanding of what needs its own customers have. With this gained knowledge of customer preferences, you can strengthen your relationship with the customer, and the findings can be applied to other marketing channels.

1. A / B Split Testing

In an A / B Split test is a simple test method in which a page element is tested against another. So is finally determined which element the better result.

2. Multi-variant testing

In a multi-variant testing are – unlike the A / B testing – testing for more than two items at the same time against each other. Here, a variant also consist of a combination of page elements.

3. Skate Experiment

Of course, you can also define your own test procedures with other factors, to test specific elements on your website and the interaction with other page elements.

What content are particularly suitable for A / B testing?

A / B tests are useful whenever you want to experiment with the following components of a web page:
Position of text and images
Number of images
Background colors
navigation structure
Using Icons
Forms -. For example, order forms, newsletter forms, cart

A/B testing tool should have, Baked in A/B testing algorithm, Easy upload of HTML/CSS/ JavaScript, Segmentation, Third party integration , Cross device testing, Analytics and reporting.

Here are a few Platform to use in your A/B Testing. Some of this Platforms also support multi-page, and multivariate testing that may be used for making data-driven decisions.


Image result for pagewiz ab testing
Pagewiz was designed to let professional marketeers, business owners and affiliates launch landing page campaigns from scratch, within minutes, and easily optimize them. Once the campaign is running, A/B testing can be easily performed to maximize conversion.
Pagewiz lets you create several versions of your page, each one with its own frequency rate, and supplies you with real time stats, so that you can see which one converts most effectively. To perform A/B testing, simply follow a swift three-click procedure. For maximum reliability, each new visitor is assigned a cookie, ensuring they will always reach the same page.


Build, Publish & A/B Test Landing Pages Without I.T. The Mobile Responsive Landing Page Builder for Marketers.A/B testing your campaigns is easy with Unbounce. Simply put your ideas into a new landing page variation, click “publish” and your test is live and collecting real-time data. Now you can let your customers decide what’s best, while you avoid assumptions, and your business benefits from informed decisions.


Behavior analytics for driving growth
Track and analyze customer behavior with Kissmetrics to turn more visitors into customers.
See why visitors convert, or not. Identify and remove roadblocks to increase conversions.Understand what leads to user adoption, engagement and churn. Be proactive to drive retention. Aligning your initiatives with customer behavior is key to fueling company growth.

Google Analytics

Turn insights into action.
Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions helps you turn customer insights into real gains.

Five Second Test
The original five second test
Optimize the clarity of your designs by measuring people’s first impressions.
Five second tests can be used to test home page designs, landing pages, logos, brochures and marketing material. Wherever first impressions count, use a five second test.


Increase Sales and Conversions with the World’s Easiest A/B Testing Tool
Set up tests in minutes using the visual editor. The IdeaFactory has 300+ testing ideas. Understand your visitors better by tracking what they click and what they ignore. A one-click install, actually. It integrates with popular analytics tools including Google Analytics, SiteCatalyst and Mixpanel; CMSes including WordPress, Joomla and Drupal; shopping carts including Magento, BigCommerce and Shopify; and phone tracking systems.


Boost conversions on your websites, mobile sites and applications.
Launch your tests quickly and easily to determine the most effective combinations. As the French leader in online split testing, we help you to improve your visitors’ user experience, and increase your website’s profitability. We simplify the implementation of marketing tests and give you back control over modification of the pages of your website. You don’t need any specialist IT skills and you don’t need to use any technical resources.
With AB Tasty, you can give free rein to your optimisation ideas and then check their impact on your performance indicators (e.g. purchase rate, registration rate, etc.) based on statistically validated figures rather than hunches.


AdNgin is the industry leading solution built to maximize ad revenue through continuous ad layout optimization.
Leverage AdNgin’s comprehensive data analytics to create custom fitted ad layouts your visitors will respond to. Create ad layouts designed to maximize revenue across all screens and devices. Easily optimize each page view for maximum yield without compromising on user experience. Make AdNgin your base of ad operations and manage inventory across domains with one username and password. Leverage AdNgin’s performance insights and comprehensive reporting to create effective and long term monetization strategies.


The Hottest A/B Testing Tool On The Planet
Optimizely makes A/B testing second nature. Forget about rounding up technical resources or extended meetings about what test to run. Design experiments visually, define goals with a single click, and click go – Optimizely takes care of everything else, from hosting your designs all the way to the results page.
The more you test, the better. Streamlined administrative tools let you keep everything running smoothly and maintain control. Set up a battery of tests and schedule them to run when you want to. Group experiments by domain, and create multiple user accounts and roles for each project. The sky’s the limit when you use Optimizely as your choice of AB testing tools.

Nelio (WordPress)

Nelio A/B Testing is the best conversion platform for WordPress. Test everything and get the most out of your site.
Test everything: pages, posts, products, custom types, headlines, widgets, themes, menus, heatmaps, and more. Automatically update your WordPress site to reflect the winning alternative. Increase engagement, interactions, and conversions today. Do everything from the WP dashboard. No need to use external tools.


Understand your buyers and optimize your conversion rate at the same time.
The only tool that helps you survey, test, message and segment in one place. Depending on the answer they choose, you can display to your visitors a different question, thus creating a meaningful conversation.


Unlimited Projects and Unlimited Users, Your Solution for Enterprises, Agencies and Experts. Create and edit tests just like in a text-editor to create tests on the fly but with an advanced style sheet editor for dynamic pages (e.g., e-commerce product pages).
Non-technical creation of A/B, multivariate, and split tests. Test e-commerce products and category pages with ease. Get full control with style sheet editor.


Optimize and improve conversions rates.
Run A/B or multivariate tests
Make data driven marketing decisions. Capture visitor attention, convert, and gather lead intelligence from your site.

Ossy Ilumah

I love everything Technology can offer, and it’s my pleasure sharing them. I hope you find my work interesting.

  • Malena Sterkenburg

    May 11, 2017 #1 Author

    he blog was how do i say it… relevant, finally something that helped me. Thanks


  • Cletus Triska

    June 2, 2017 #2 Author

    Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.


  • Timothy Sakash

    June 7, 2017 #3 Author

    There is obviously a lot to know about this. I suppose you made some good points in features also.


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