Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout, just grab and go. Amazon’s hometown of Seattle is been used as the testing ground for Amazon Go location, with a space of 1,800 square feet holding perishable grocery goods like bread, milk, and cheese, as well as pre-made snacks and fresh meals.
Amazon Go Store uses machine learning, sensors and artificial intelligence to track items customers pick up. Amazon said they started work on the project in 2012. And this is the first time the Ecommerce Giant is opening a Brick-and-Mortar Store that actually sells since they opened for business in 1994.
This Technology has been slammed already as jobs killer as more and more jobs get automated. There is absolutely no doubt that if they eventually succeed with this, consumers are definitely going to pressurise other stores for the same services, which will mean millions of lost jobs in retail.
How It Works
Simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)
The checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. The technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, you’ll charge your Amazon account and send you a receipt.