If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important.
Always respond as quickly as possible to an e-mail. Don’t respond so quickly that you do not answer the questions or write properly, but respond as fast as you possibly can. One to two days maximum.
As a beginning Internet entrepreneur you cannot risk losing customers because you can’t write properly or spell. Fortunately, spellchecker and grammar check will help you with this. Be sure to use it with every e-mail.
Make sure the subject heading is filled in and gives the reader some clue as to the content of the e-mail. Then, make sure the format of the e-mail is similar to that of a real business letter. Lastly, don’t forget to keep it short and sweet. When you write a long drawn out e-mail you will lose people’s attention.
Always address the recipient of the e-mail. You don’t have to start out with Dear Recipient, but their name should definitely be addressed. This gives a more professional look to your e-mail, which is just what you are trying to accomplish as a new Internet entrepreneur.
Always provide your contact information in your e-mail following your signature. This way individuals will be able to visit your website, call you, fax or e-mail you without having to ask you for this information or do any extra research. Make it easy.
Don’t use all upper case or all lower case. Type correctly, just like you would write. You would never send a business letter in all caps or all lowercase, so don’t send e-mails this way either. Some people will interpret this as either screaming or whispering, respectively, and some might think it is just unprofessional. Avoid this and type correctly.
When you respond to someone and are answering their questions be sure to include the previous e-mail so they may see exactly what you are replying to. Frequently, people send e-mails and when you reply without the previous e-mail attached they have no idea what you are responding to. The best thing is to copy parts of the previous e-mail and paste it in your e-mail with your response. Or be very specific when answering questions, such as restating them, for the convenience of your reader. If not, you will waste your time and theirs and not be perceived as a professional.