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Measure Your Business Impact With These Analytics Tools Measure Your Business Impact With These Analytics Tools
To better engage your customers, you first must learn how to gather relevant data and find ways to turn that insight into action by... Measure Your Business Impact With These Analytics Tools

To better engage your customers, you first must learn how to gather relevant data and find ways to turn that insight into action by using Analytics Tools. To gain more clarity into customer’s insight, you must understand how to measure and analyse data.

“When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates. ” — Thomas Monson

Marketing has evolved from a creative process into a highly data-driven process. Marketing organizations use analytics to determine the outcomes of campaigns or efforts and to guide decisions for investment and consumer targeting. Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy.

These tools and techniques support both strategic marketing decisions (such as how much overall to spend on marketing, how to allocate budgets across a portfolio of brands and the marketing mix) and more tactical campaign support, in terms of targeting the best potential customer with the optimal message in the most cost effective medium at the ideal time.

Google Analytics
Turn insights into action.
Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions helps you turn customer insights into real gains.

Tableau
Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people. Transform raw data into actionable insights with interactive visual analysis.
Tap into the power of our partner network to tailor the perfect solution for your needs.
Deliver flexible visual analytics to your customers quickly and easily. Embed our industry-leading dashboards and make your solution shine. Empower your customers to gain value from their data.

Apmetrix
View data your way with in a suite of powerful tools. Create your own custom reports with graphics, filters, colors, visualizations, and more. Access your data in real-time via web or mobile and even generate reports in Excel and automatically email to distribution lists.
From your choice of correlated data sources you can create unlimited reports than can individually display multiple windows for easy navigation. Each window is independent and can be formatted in any way you like to suit your visual preference. Build report easily, on the fly, and all in real-time using our easy drag and drop data wizard tool. No SQL or other programming required.

Apsalar
Get spend insights and true mobile app business analytics side by side in a single platform. At no additional charge. Simplify your mobile app measurement and analysis, and monitor the progress of your iOS and Android marketing campaigns and programs. Go deep to understand your customers and their user engagement by analyzing them against any relevant metric or action. With real-time data updates instead of daily batching, you will capture up-to-date mobile app user insights and respond faster to trends. Plus, Apsalar Mobile Marketing Cloud lets you analyze your mobile app user cohorts against any time periods, up to two years.

Zoho Reports
Online reporting and business intelligence
Visually analyze your business data. Create insightful reports and dashboards. Make informed business decisions. Analyze and track key business metrics. Connect to your data in the cloud or in-house. Analyze data from files, feeds, databases, cloud drives, popular business applications and in-house apps. Visually analyze your data and create beautiful reports and dashboards, with an easy drag-and-drop interface. Wide range of reporting components to choose from. Combine data from different sources easily to create cross functional reports. For example, combine your marketing spend data in excel files and sales data in CRM to create a spend vs sales report. Develop & analyze reports together with your colleagues. Share with each other privately. Embed reports anywhere or email them periodically.

BIME
BIME makes it easy to discover the data you and your business care about.
BIME helps transform data into meaningful analysis
Anyone and everyone can be an analyst with BIME. Easily create datasets and create custom metrics, reports and dashboards – no SQL required. Measure campaign performance and ROI from your online ads to website. Track the entire user journey from prospect to customer to churn. Use BIME to query, analyze, and visualize everything in your data warehouse.

Kissmetrics
See how each visitor behaves and make better decisions that drive growth
Make better marketing decisions across the board. Set up reports to know your audience’s online behavior, from anonymity to retention. Prompt smarter nudges at key conversion points. Optimize every interaction on your website based on triggers you set.
Set up your analytics tracking without writing code

Appnique
See how to quickly find the right interest groups for your Facebook UA campaigns with precise interest targeting for Facebook mobile app install campaigns.
We help you find more of your best customers on Facebook, Apple Search Ads, Google Play, and other ad platforms, while maximizing your ad spend. We do this through intelligent audience targeting technology that mines unstructured data sources for hidden affinity signals–without requiring device IDs or other personalized data. Find more high-affinity interest groups and scale your Facebook app install campaigns with precise interest targeting technology from Appnique.

App Annie
App Annie delivers data and insights to succeed in the app economy.
The platform that over 80,000 app publishers trust for analyzing app store, advertising, and in-app analytics data to track their 1 million apps and over $1 billion in consumer spend per month. monitor app rankings, keywords and reviews to easily analyze what happens in the app economy.

Mixpanel
Product analytics for productive people
Deeply understand every user’s journey with instant insights for everyone on mobile and web.
Follow the digital footprint of every user across mobile and web devices. Know precisely what happens inside your product. Pull up the numbers you need at a moment’s notice. Experiment immediately with A/B testing and notifications.
Perform complex behavioral analysis and get answers in seconds with automated insights, enterprise security, and 99.99% uptime.

Localytics
Get the latest data on building a mobile strategy that connects you with high-quality users, and keeps them coming back. mobile engagement platform integrates User Insights, Smart Targeting and Marketing Automation to drive great user engagement.
Highly detailed data are gather on your app and your users. This data is seamlessly shared across Mobile Engagement Platform, giving you the power to discover who your users are, engage those users with individualized messages, and optimize your marketing strategy – all from one easy to use dashboard.

 

Ossy Ilumah

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