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Mobile Research Platforms Mobile Research Platforms
Market Research The increasing use of mobile devices such as Smart Phones, tablets and the internet of things (IoT) has created unprecedented opportunities for... Mobile Research Platforms

Market Research

The increasing use of mobile devices such as Smart Phones, tablets and the internet of things (IoT) has created unprecedented opportunities for the marketing to consumers with greater precision than say a decade ago.

Consumer data is more accessible today as the tools to do so are now in their thousands.
With almost 7 billion people using Moble Devices across the Globe it’s wise to know how to target them for better marketing.

Here are a few tools that you can use to help you better market to your audience.

Think with Google

Mobile Advertising & Trends
In a mobile-first world, marketers have the opportunity to be highly relevant by considering a consumer’s intent, context, and immediacy. Discover the latest mobile trends, research, and insights to hone your mobile advertising strategy and meet your audience in all their moments of need.
Consumer Barometer with Google
The Consumer Barometer is a tool to help you understand how people use the Internet across the world.
Data in the Consumer Barometer is pulled from two sources – the core Consumer Barometer questionnaire, which is focused on the adult online population, and Connected Consumer Study, which seeks to enumerate the total adult population and is used to weight the Consumer Barometer results.Jim Vileta’s
Business Research Launch Pad
Brings together the major resources for business research in one place, and organize them for ease of access.

Unomer

Unomer enables brand managers, consumer insight leaders and market researchers to create interactive surveys that can be natively embedded in and distributed across a network of mobile apps widely used for shopping, ticketing, travel, utility and gaming on smartphones. This innovative approach gives brands access to a large base of mobile users, allows precise targeting based on user profile and behavioral data, and delivers intelligence in real-time as users provide instantaneous responses.

Wolfram|Alpha
Computational Knowledge Engine
Wolfram Alpha is more than a search engine. It gives you access to the world’s facts and data and calculates answers across a range of topics, including science. Wolfram|Alpha introduces a fundamentally new way to get knowledge and answers not by searching the web, but by doing dynamic computations based on a vast collection of built-in data, algorithms, and methods.

Binu

Target and engage with millions of consumers on mobile devices in developing markets and capture responses.
Reach over 2m monthly active mobile users in emerging markets of Africa, Asia and Latin America.
Large and growing Mobile Consumer Research Panels in 20 emerging market countries.
Extensive river sample of mobile consumers in 90+ countries.
Comprehensive security and fraud systems to guarantee real people and real insights.
Target by age, gender, location, relationship status and education level.
Reward panel members with direct mobile airtime integrations in 120+ countries.CrunchBase
Crunchbase is the destination for learning about companies, discovering investments and industry trends, and finding news about hundreds of thousands of public and private companies globally. From startups to Fortune 500s, Crunchbase provides a depth and breadth of knowledge that ensures its data is recognized as the primary source of business information by millions of users globally.
Discover innovative companies and the people behind them. Used by millions of entrepreneurs, investors, and analysts.

On Device Research
Mobile surveys to help brands and their agencies measure marketing effectiveness and consumer interactions.
25 million mobile surveys in 79 countries, both developed and emerging markets.

AYTM
Market Research
AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Some of the best things about AYTM include our targeting capabilities, delivery deadline guarantee, and access to over 25,000,000 respondents around the world.
Brilliant research experts and access to a 25MM+ worldwide panel helps brands and agencies gain insights from their precise target markets.

Survata
Technology-driven research for every business decision.
Survata is a market research company that operates a network of “SurveyWalls”, short surveys that run on its affiliate sites that must be completed to access the content of that website, a function comparable to Google Consumer Surveys.

Qualtrics
Understand how customers interact with your desktop and mobile experiences and make improvements based on customer feedback. Track consumer behavior across unique segments. Take specific actions based on the value associated with each customer type. Gather customer feedback on new products and services early and throughout the development cycle to save time and money. Purchase access to millions of respondents to collect feedback from exactly the people you need for your research.

MMR
MMR is a Software as a Service company, specialized in building native data collection apps for iOS and Android. MyPanel and MyInsights can be used in various (market) research projects, retail & field marketing services, mystery shopping and other data collection projects.
Creating a MyInsights project or MyPanel survey is very easy. Just sign in to the online platform assigned to the app, create your project, invite participants and watch the results realtime on the online platform.

Google Consumer Surveys
Imagine surveying the web with a tool so precise it could predict the 2012 presidential election. With Google Consumer Surveys, you choose your target audience, type your question and watch the results roll in within hours.
People answer questions in exchange for access to premium online content. Reach thousands of validated, representative respondents. Get automatically analyzed results in days; not weeks.

Confirmit
Confirmit provides all that Market Research agencies and in-house research teams need to offer an end-to-end service to customers, streamlining internal processes for efficiency and cost-savings.
Incorporate new techniques, such as text analytics and mobile engagement. Offer deeper research studies by integrating data from customers’ CRM, HR, and other business systems. Run holistic Voice of the Customer programs for your clients.

Zappi
An automated market research platform which provides answers in hours, not weeks.
Focus on specific target groups and get answers only from the people that matter to your business. Choose from a suite of tools, build your survey and launch globally in minutes. Analyze, export & share detailed reports, comparing results to industry benchmarks.

Quest Back
Questback market research solutions help you gain insight about customers, markets, and competitors.
Surveys for all smartphones, tablets and browsers. More response, wider samples and more accurate answers. Collect feedback on customer experience, customer satisfaction, employee engagement, market trends and more. View reports and analysis instantly. Track and monitor your feedback in real-time, discover your insight immediately.
Questback offers a unified or a single view of survey results and respondent data and run descriptive analytics to see things from new angles.

Ossy Ilumah

I love everything Technology can offer, and it’s my pleasure sharing them. I hope you find my work interesting.

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